When developing ideas for a PR campaign, one of the first decisions you need to make is whether your content will be topical or tangential. This is crucial for both data-led campaigns and storytelling purposes.
Knowledge base
In traditional PR, managing your reputation and garnering media buzz is essential. Digital PR takes a different approach, though, as its primary goal is to build an authoritative backlink network from top-tier news websites that would otherwise not be attainable via standard link-building and guest post services. Overall, digital PR is a complex service that…