Digital PR

The digital PR agency that earns you links from news websites

Vibex is a digital PR agency for SEO and organic growth teams. We earn you news coverage that builds links and awareness: we create data-driven content, publish it on your website and pitch it to journalists. When they cover it, you get links from trusted news websites and your brand in front of your market.

Unlike a link-building digital PR company, we do not buy placements. Every link comes from a journalist who chose to cite your data.

Buy digital PR services See the DECTA results
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What you get

Links that guest posting can't reach

You get editorial links: a journalist writes about your findings and links to your page in the body of the article. Nobody paid for the spot.

News websites and serious industry publications do not sell guest posts. The only way into their articles is to give a journalist something worth reporting. That is what we build for you.

These are also the websites AI tools cite as sources. A link from them helps your rankings in Google and makes your brand more likely to appear in AI answers about your industry.

Every campaign delivers

  • A findings page on your website, built for journalists to cite
  • Charts and visuals journalists can reuse
  • Outreach to journalists at the news and industry sites your market reads
  • Links in the body of real articles, not in author bios or sponsored posts
  • A monthly report with every link: the website, its domain rating, the link type and the page it points to
Services

Digital PR services we offer

One team runs the whole campaign, from the first idea to the last link in your report.

Research and story development

We review the media in your industry to find topics journalists want to cover but have no data for. Then we find the dataset that fills the gap.

The asset on your website

We write the findings, design the charts and build the page on your domain. Links point to your site, not to a press release on someone else's.

Journalist outreach

We pitch the findings to journalists at the news and industry sites that matter in your market, timed to the news they are already covering.

Coverage and link reporting

You see every article and every link with its source, so you can show exactly what the campaign earned.

Campaigns

Types of digital PR campaigns we run

Both formats start with numbers, because journalists and AI tools quote companies that publish useful data.

Format 01

Linkable statistics page

One page of 25 to 40 verified statistics about your industry, on your website. When a journalist, blogger or AI tool needs a number, they search for it, find your page and cite it.

It is a linkable asset: a page built to be found and linked to, not pushed. Once it ranks, it keeps earning links with nobody pitching it.

What you get

  • Topic and keyword research
  • 25 to 40 statistics, each with its source
  • Page copy that search engines and AI tools can read and quote
  • 3 to 5 charts
  • A full source list

Best for SEO teams that want a page that keeps earning links long after it goes live. We do not pitch this page to journalists. If you want more visibility at launch, add press release distribution: it puts the page in front of more people on day one.

Format 02

Data-driven PR: a data-driven campaign built on new findings

We find a dataset nobody has written about yet. It can be your own data (usage, transactions, support tickets) or public data (government statistics, industry reports, open databases). We analyse it, publish the findings on your website and pitch them to journalists.

Campaigns can overlap, so new findings keep reaching journalists and the links keep coming.

How every campaign runs

  1. Ideation

    The campaign idea and the story, which you sign off before we go further.

  2. Data collection and analysis

    We collect the data and pull out the findings that make a story.

  3. Findings page and press kit

    The page on your website, plus the materials we send to journalists.

  4. Journalist outreach and amplification

    We pitch the findings to the news and industry sites that AI tools cite for your industry.

  5. Links report

    Every link we earned, reported monthly.

Best for SEO and organic growth teams that need links from real news websites.

Want research that also builds demand for your product? See industry reports and B2B demand generation.

Who it's for

Built for teams that own organic growth

Our digital PR is for SEO leads, heads of organic growth and marketing leads whose competitors have more links from trusted websites than they do.

Why you need digital PR

Close the gap with your competitors

They have more links from trusted websites than you do. One data-driven campaign earned DECTA 605 links.

Become the brand journalists and AI tools quote

When they need a number on your industry, it should be yours. About 27% of the links ChatGPT, Claude and Gemini cite are journalism, rising to 46% for questions about industry trends. Source: Muck Rack, What Is AI Reading?, May 2026.

Get mentioned where your customers read

Not on random websites, but in the publications your market already trusts. 61% of journalists want original research, trends and market data. Source: Cision, State of the Media 2024.

Not for you if you need links next week, or you want paid placements on any website that will take them. Digital PR earns links through news coverage, and that takes time.

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Digital PR case study

DECTA: 605 links from one data-driven campaign

DECTA is a payments processor. We published research on euro-pegged stablecoins after the MiCA regulation took effect, on DECTA's own website, and pitched it to fintech and business media. Reuters, Forbes and Yahoo Finance all cited it.

605links earned, about 58% do-follow
284different websites linking
94domain rating of Forbes and Yahoo, the top linking sites
1campaign, results tracked over one year

Coverage we earned

reuters.com article citing DECTA's Euro Stablecoin Trends Report
reuters.comItaly's Bancomat plans euro-pegged stablecoin
finance.yahoo.com article citing DECTA's Euro Stablecoin Trends Report
finance.yahoo.comEuro stablecoins hit $680M after MiCA
coinmarketcap.com article citing DECTA's Euro Stablecoin Trends Report
coinmarketcap.comEuro stablecoin market cap doubles after MiCA rollout
financefeeds.com article citing DECTA's Euro Stablecoin Trends Report
financefeeds.comHow did MiCA reset the euro-stablecoin market?

Top linking websites

  • forbes.com DR 94
  • yahoo.com DR 94
  • reuters.com DR 93
  • cointelegraph.com DR 91
  • coinmarketcap.com DR 90

Domain rating as reported by Ahrefs at the time of reporting.

Read the full case study
FAQ

Questions about digital PR

How is digital PR different from guest posting?

With guest posting, you write an article for another website and get a link in return, often for a fee. With digital PR, a journalist writes about your findings because they are news, and links to your page as the source. News websites do not accept guest posts, so digital PR is the way to get links from them.

How long until we see links?

Links start to appear once the findings page is live and journalist outreach begins. The idea, the data and the page come first, because journalists only cover findings that are ready to cite. A linkable statistics page works differently: it earns links as it starts to rank, so they build up over time rather than arriving in one go.

What do you need from us?

Your sign-off on the campaign idea before we start, access to your data if we use your own, and someone who can publish the findings page on your website or give us access to do it. If journalists ask for a comment, we may also need a short quote from someone on your team.

What happens if a story does not land?

Not every angle gets picked up on the first pitch. When that happens, we go back to the data, find a different angle and pitch again, often tied to a news moment in your industry. The findings page stays on your website either way, so it can keep earning links from people who find it later.

Can you use our company's own data?

Yes, and it often makes the strongest story, because nobody else has it. Usage data, transaction data or support tickets can all work. We only publish findings, never raw data, and you approve everything before it goes live.

Next step

Get the links your competitors already have

Pick a time for a free strategy call. Tell us your website and your goal, and we will look at your links and your competitors' and come back with a campaign idea.

  • Free, with no obligation to buy
  • A first view of where digital PR, AI SEO or research content can help
  • A straight answer on whether we are the right fit

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