The content agency behind news coverage and AI citations

Vibex is a digital PR and AI SEO agency. We find the numbers your industry is missing, publish them on your website and put them in front of the journalists and AI tools your buyers trust.

Client research we launched was cited by

  • Reuters
  • Forbes
  • Yahoo Finance
  • Cointelegraph
  • FinanceFeeds
Why Vibex

Why you need digital PR

Journalists and AI tools quote companies that publish useful numbers. We build those numbers for you, and we target the websites AI tools cite as sources for your industry.

Close the gap with your competitors

They have more links from trusted websites than you do. One data-driven campaign earned DECTA 605 links.

Become the brand journalists and AI tools quote

When they need a number on your industry, it should be yours. About 27% of the links ChatGPT, Claude and Gemini cite are journalism, rising to 46% for questions about industry trends. Source: Muck Rack, What Is AI Reading?, May 2026.

Get mentioned where your customers read

Not on random websites, but in the publications your market already trusts. 61% of journalists want original research, trends and market data. Source: Cision, State of the Media 2024.

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Case study: DECTA

One campaign. 605 links.

For DECTA, a payments processor, we published research on euro-pegged stablecoins after the MiCA regulation took effect. Journalists at Reuters, Forbes and Yahoo Finance cited it by name.

605links earned in one year
284different websites linking
Pages from DECTA's Euro Stablecoin Trends Report: cover, market capitalisation, growth and trading volume charts
Our approach

Numbers first, then the story

News websites rarely write about a product. They write about new data on an industry. That is why every project we run starts with research.

We look for the question your market keeps asking that nobody has good data on. We find the data, publish it on your website, and take it to the journalists and sources that matter in your industry. Then we report every result back to you with its source.

  • Research and story developmentTopics journalists want to cover but have no data for
  • Published on your websiteEvery link and citation points to your domain
  • Journalist outreachTo the news and industry sites your market reads
  • Found by AI toolsPages written so AI search can read and quote them
  • Clear reportingEvery placement, link and mention, with its source
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How we work

Research, build, distribute, report

  1. Research

    We review your site, your links, your competitors and your market before we propose anything.

  2. Build

    We create the asset: the findings page, the report or the content. It lives on your domain.

  3. Distribute

    We pitch journalists, publish content and run ads where the service includes them.

  4. Report

    You see every placement, link and lead, with its source.

About

About Vibex

Vibex is a digital PR and content agency. We started in 2018 as a team with experience at leading marketing agencies.

We've run campaigns for companies in fintech, payments, crypto, iGaming and other industries. We work research first: every campaign starts with data, because numbers are what journalists and AI tools quote.

We are based in Estonia, a country known for its e-government services and its startups. Working in that environment keeps us close to new technology and quick to adapt how we work.

More about us

FAQ

Questions we often get

How is Vibex different from a link-building agency?

A link-building agency places links through guest posts and paid placements. We earn them. We build research journalists want to report on, and the links come from their articles, on websites that do not sell placements.

Which service should we start with?

It depends on your goal. If you need links from trusted websites, start with digital PR. If you want to show up in AI answers, start with an AI visibility audit. If you need new leads, look at B2B demand generation. A strategy call is the quickest way to decide.

Do you work with in-house marketing teams?

Yes. We take a defined piece of work, such as a digital PR campaign or a report, and report to the person who owns it. Your team approves the idea and the findings before anything is published.

Which industries do you work with?

We know fintech, payments, crypto and iGaming best, along with other technical fields where buyers research before they buy. If your market has questions nobody has good data on, we can usually build a story around it.

How do we start?

Book a free strategy call or send us a note with your website and your goal. We look at your site and your current visibility, then come back with what we would do first.

Contact

Let Vibex assist your growth

Pick a time for a free strategy call. We look at your website, your market and your goal, and tell you what we would do first and whether we are the right fit.

  • Free, with no obligation to buy
  • A first view of where digital PR, AI SEO or research content can help
  • A straight answer on whether we are the right fit

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