How it works
Just earned media that grows your authority and online visibility.
Why your content marketing is not earning backlinks or online visibility
Blog posts, LinkedIn updates, press releases. None of it earns you a backlink from a site your buyers trust or a mention in a publication they actually read. Journalists cover original findings and surprising data. They do not cover content that says nothing new.
That is the gap digital PR closes. And it is how you build online visibility that keeps compounding long after the campaign ends.
Content that stays on your site
Content that earns editorial coverage
How digital PR turns original research into backlinks and online visibility
We create a piece of research your industry has never seen. Journalists cover it and link back to it. Those backlinks tell Google your site is trustworthy. Your rankings go up. Your brand becomes the one people keep seeing.
Research and topic strategy
We find the angle journalists are most likely to cover and link to. Original data, a surprising finding, a question your market keeps asking. Validated before a single word is written.
White paper and report production
Full production: copy, data framing, charts and visuals. You get a white paper, study or industry report on your site. This is the asset journalists link back to.
Media pitching and PR outreach
We pitch the most newsworthy finding to the right journalists and editors. Not a press release. A story pitch that earns coverage and backlinks because it is worth reporting.
This works if your situation sounds like this
We do not work with everyone. Brand PR through earned media works best for a specific type of company. Here is how to know if that is you.
Brand PR that puts your company where your buyers are already looking
PR link building that grows domain authority and search rankings
Campaigns we ran. Results they earned.
Two recent campaigns across different PR formats. Same principle: find the story, build the asset, pitch to the right journalists.
Original research to earn media coverage in a data-starved niche
We built a data-led report on EUR stablecoin market changes after MiCA and pitched it as a primary source for journalists. It earned 233 news articles, 150+ backlinks and 600+ brand mentions across all channels including Reuters, CoinDesk and Yahoo Finance.
Manual journalist outreach for a first-mover product launch
We ran targeted manual outreach to journalists who had actively covered stablecoins and MiCA, securing 85+ publications across 11 languages including Cointelegraph, CoinMarketCap, The Paypers and Finextra.
Not sure whether you need backlinks, brand coverage or both?
Book a 30 minute call. We will ask the right questions and tell you honestly whether digital PR fits your goals. No pitch. No proposal before we have spoken.