GEO and AEO services that make your website easy for AI to quote
GEO (generative engine optimization) and AEO (answer engine optimization) are ongoing work on your own website so AI tools can find your pages, understand them and quote them in their answers. We rewrite key pages, add structured data and keep your facts consistent, so ChatGPT, Gemini, Perplexity and Google AI Overviews have a clear answer to lift.
Our generative engine optimization services are one part of our work as an AI SEO agency. They suit companies whose website already gets found, but rarely gets named in AI answers.
What our GEO and AEO services cover
AI tools quote pages they can reach, understand and trust. Our AI search optimization works on all three, on your own website.
Let AI crawlers reach your pages
Many websites block AI crawlers without knowing it. We check your settings so the AI tools you want can read your pages, and that key content is not hidden behind scripts they cannot load.
Write answers AI tools can lift
We rewrite key pages so the first sentence answers the question, definitions are clear and claims are specific. A paragraph that makes sense on its own is a paragraph an AI tool can quote.
Structured data for AI answers
We add structured data (schema markup) for your company, products, articles and FAQs. It tells search engines and AI tools what each page is about and who is behind it.
One version of your facts for AI
Product names, features, markets and numbers often differ from page to page. We make them consistent, so AI tools repeat the right version.
What we change on a page so AI tools quote it
This is the question to ask before you buy GEO and AEO services: what will actually be different on our website? Here are the typical changes, part by part.
| Part of the page | Before | After |
|---|---|---|
| Opening | A long introduction about the company before the page gets to the point | The first sentence answers the question the page is about |
| Headings | Clever slogans that only make sense in context | Headings that match the questions buyers ask AI tools |
| Claims | "Market-leading", "fast", "secure" | Specific statements with numbers, sources and dates |
| Definitions | Terms used without explaining them | Short, clear definitions an AI tool can repeat as a fact |
| Structured data | None, or only the basics | Schema markup for your company, products, articles and FAQs |
| Brand facts | Different names, features or markets on different pages | One consistent version across the whole website |
| Freshness | Key pages last updated years ago | Key pages reviewed and dated, so AI tools see current information |
| Crawler access | AI crawlers blocked by default settings | The AI crawlers you choose can read your pages |
An illustration of typical changes, not a client example. Which changes your website needs depends on what the audit finds.
How our LLM SEO work runs each month
GEO and AEO are not a one-time fix. AI tools change and your website changes, so we work in a monthly cycle.
Find the gaps in AI answers
We start from an AI visibility audit: which questions you are missing from, and which of your pages should answer them.
Pick the pages that matter for AI
We agree with you which pages to work on first, starting with the ones closest to a buying decision.
Rewrite and mark up for AI tools
We rewrite the copy, add structured data and fix access issues, or hand your developer a clear brief.
Check the AI answers again
We run the same questions again and report what changed. Then the cycle starts over.
What you get from GEO and AEO
- A list of priority pages, agreed with you
- Rewritten pages with answer-first copy and clear definitions
- Structured data for your company, products, articles and FAQs
- A check of which AI crawlers can reach your website
- Consistent brand facts across your pages
- A monthly report on how often you appear in AI answers and which of your pages AI tools cite
Need new pages, not just better ones? Our SEO content writing team writes them to the same standard.
Who needs AI search optimization on their website
GEO and AEO are for marketing and content leads whose website already gets traffic from search, but whose brand rarely shows up in AI answers.
- You have good pages AI tools ignore. The content is there, but it is long, vague or hard to quote.
- AI tools describe you wrongly. They repeat old features, wrong markets or a competitor's numbers.
- Your product needs explaining. Fintech, payments, crypto and iGaming buyers ask detailed questions, and the clearest answer wins the quote.
Why your website alone will not win AI answers
Your website is only one source. AI tools also weigh what other websites say about you, and in a crowded category that often decides who gets recommended. For that, see brand mentions & citations and digital PR.
Questions about GEO and AEO
What is the difference between GEO and AEO?
GEO (generative engine optimization) is about getting your pages used and quoted in answers that AI tools write, such as ChatGPT and Perplexity. AEO (answer engine optimization) is the older term for getting your content chosen as the direct answer, first in featured snippets and voice assistants, now in AI answers too. The work overlaps almost completely, so we do both together.
Are LLM SEO and AI search optimization the same thing?
Yes. GEO, AEO, LLM SEO and AI search optimization are different names for the same goal: making your website easy for AI tools to find, understand and quote. Different agencies and tools prefer different names.
Does GEO replace our SEO work?
No. Google AI Overviews, Gemini and Copilot build on search engine results, so pages that search engines cannot find are hard for AI tools to quote. GEO and AEO add a layer on top: they make the pages that already get found easy to understand and quote.
Do you write new content or change our existing pages?
Mostly we change existing pages, because they already have traffic and history. Where a buyer question has no page that answers it, we write a new one through SEO content writing. You approve every change before it goes live.
How soon will AI answers change?
It depends on the AI tool. Tools that search the web live, such as Perplexity and Google AI Overviews, can pick up a change once they read your updated page again. Answers built from training data change only when a new model version comes out, which is why we track the same questions every month.
Make your best pages the ones AI tools quote
Book a free strategy call. Send us the pages that matter most to your sales, and we will tell you what stops AI tools from quoting them.