AI visibility audit services that show how AI tools see your brand
An AI visibility audit is a one-off check of how ChatGPT, Gemini, Perplexity and Google AI Overviews see your brand: whether they mention you, what they say, who they recommend instead and which sources they rely on. You get a plan that shows what to fix first.
The audit is the starting point of our work as an AI SEO agency. It is for marketing leads who want to know where they stand in AI answers before they commit to ongoing work.
What the AI visibility audit checks
We ask the AI tools the questions your buyers ask, then look at the answers, the sources behind them and your own website.
Whether AI tools mention you
We test the questions buyers ask, from broad ones like "best payment provider for online stores" to specific ones about your product, and record whether your brand comes up.
What AI tools say about you
Are your products, markets and strengths described correctly? We flag answers that are outdated, incomplete or simply wrong.
Who AI tools recommend instead
Which competitors appear in your place, for which questions, and how often compared with you.
Which sources AI tools cite
The websites AI tools link to when they answer: your pages, your competitors' pages, review sites, comparison articles and forums.
Whether AI tools can read your site
Whether AI crawlers can reach your pages, whether you have structured data, and whether key pages answer questions clearly enough to be quoted.
Traffic you already get from AI tools
With access to your analytics, we show how many visits already come from AI tools and which pages they land on.
What you get from the AI search audit
You get a clear picture of where you stand in AI answers and a fix plan ordered by what will make the most difference first.
The plan is yours to keep. You can carry it out with your own team, with us, or both.
The AI visibility audit includes
- The list of buyer questions we tested, agreed with you
- Results for ChatGPT, Gemini, Perplexity and Google AI Overviews
- A comparison with your main competitors
- A map of the websites AI tools cite for your category
- A review of how easy your website is for AI tools to read and quote
- A fix plan, ordered by impact and effort
- A call to walk you through the findings
How the AI visibility fix plan is laid out
Every finding comes with a fix and a note on who can do it. These are example rows; your plan is built from your own findings.
| Finding | Fix | Who can do it |
|---|---|---|
| AI crawlers are blocked | Allow the AI crawlers you want in your website settings | Your developer, or our GEO & AEO work |
| Your pricing page is described wrongly | Rewrite the page so the current facts are stated clearly at the top | Your team, or our GEO & AEO work |
| Competitors win the "best provider" questions | Get included in the comparison articles AI tools cite for those questions | Our brand mentions & citations work |
| Few trusted websites write about your category | Publish new data that journalists will cover | Our digital PR work |
How our GEO audit runs
Four steps, from agreeing the questions to walking you through the plan.
Agree the AI prompts
We agree with you the buyer questions to test, your main competitors and the markets that matter.
Test the AI tools
We run each question in ChatGPT, Gemini, Perplexity and Google AI Overviews, more than once, because answers vary between runs.
Analyse the AI answers
We review the answers, the sources behind them and your website, and turn the findings into fixes.
Plan the AI fixes
You get the report and the fix plan, and we walk you through both.
From AI audit findings to AI visibility
Most fixes fall into two kinds of work: changes to your own website, and mentions on other websites. We offer both as ongoing services.
GEO & AEO services
Ongoing work on your pages and structured data so AI tools can find, understand and quote them.
See GEO & AEO Across the webBrand mentions & citations for AI
Mentions on the review sites, comparison articles, directories and forums AI tools use as sources.
See brand mentions & citationsWho the audit is for: marketing leads who suspect AI tools leave them out, describe them wrongly or recommend competitors instead, and want facts before they decide what to do about it.
Questions about the AI visibility audit
Is an AI visibility audit the same as a GEO audit or AI search audit?
Yes. AI visibility audit, AI search audit and GEO audit are different names for the same check: how AI tools see your brand and what to fix. Ours covers both the AI answers and the sources and pages behind them.
How long does the audit take?
It depends on how many questions, competitors and markets we test. We agree the scope with you at the start, and you get a delivery date before work begins.
What do you need from us?
Your main competitors, the markets you sell in and the questions your buyers ask, as far as you know them. Access to your analytics is optional but lets us show the traffic you already get from AI tools.
Do we have to buy ongoing work after the audit?
No. The audit stands on its own, and the fix plan is yours to keep. Many fixes can be done by your own team, and we mark which ones need outside help.
Why these four AI tools?
ChatGPT, Gemini, Perplexity and Google AI Overviews are widely used AI tools that answer buyer questions and show their sources. If your buyers rely on another tool, such as Microsoft Copilot, tell us and we can discuss adding it.
See your brand the way AI tools see it
Book a free strategy call. Tell us your website and your main competitors, and we will scope an AI visibility audit around the questions your buyers ask.