PR surveys
Questions designed to produce headline numbers journalists will cover: a surprising share, a clear split, a change nobody expected.
What you get: news coverage and editorial links when journalists report your numbers.
Survey research
Survey research services that prove what your market thinks
We survey the people in your market and turn their answers into an original study published under your name. As a survey research company that also runs digital PR, we take it from the first question to the journalists who report the results. A survey agency hands you the answers; we hand you the study, whether it is a b2b survey of decision-makers or a poll of consumers.
It is for marketing teams that need numbers no existing data can give them: what buyers plan, what they struggle with and what they believe about your category. A survey agency hands you a spreadsheet. We hand you a study people quote.
What a survey can prove
What a survey can prove for you
Survey research means asking a defined group of people the same questions and reporting what they answer. For a company, it is a way to publish facts about its market that nobody else has, because nobody else asked.
The questions decide what the survey can prove. We design them around the result you want, in one of three groups.
Industry surveys
"State of" studies, trend studies and benchmark studies that show where a sector stands and how it is changing.
What you get: a reference your sector keeps citing, and a reason to run the study again next year.
Buyer surveys
Questions about your buyers' pain points and how they see your category, the problem you solve and the options they compare.
What you get: proof your sales team can use, and sharper positioning for your product.
Survey numbers also help with AI answers. AI tools quote sources that publish numbers nobody else has, so an original study gives them a reason to name you. See AI SEO and brand mentions and citations.
How we differ from polling companies: they sell you the poll. We deliver the poll, the study, the report and the journalist outreach that gets it seen.
What you get
What your survey report includes
You get a survey report published under your name: the numbers your market will quote, the charts that show them, and the notes that prove they can be trusted.
- Headline numbers. The few findings that make the story, each in one sentence.
- Charts. One clear chart per finding, with your name and the study as its source.
- Comparisons between groups. How answers differ by role, company size, country or any other group you choose.
- Quotable lines. Findings written so a journalist or an AI tool can quote them without rewording.
- The methodology note. Who was asked, how many people answered, when and how.
Built to the standard journalists and AI tools expect
Journalists check who was asked and how many before they report a number, and AI tools favour sources that show their method. Every survey report states both, so your findings can be cited with confidence.
The full workflow, from choosing the question to launch and promotion, is on our industry reports page. A survey is one of the ways we collect the data behind a report.
FAQ
Questions about survey research
Can we buy just the survey data?
No. A survey is always part of a study: we design the questions around a story, run the survey, analyse the answers and publish the findings under your name. Raw data on its own rarely gets covered or cited, which is why we do not sell it separately.
How many people do you survey?
Enough for every number you publish to hold up, including each group you want to compare. The right sample size depends on how specific your audience is and how many groups you split the results by. We run surveys through a research panel and agree the sample before any questions go out.
Can we survey our own customers, and who owns the data?
Yes, you can survey your own customers, and the data is yours. Customer answers give you numbers nobody else can get, which is useful for buyer surveys and sales material; the methodology note says they describe your customers rather than the whole market. Whoever we survey, the study is published under your name, the data is yours to reuse, and respondents stay anonymous.
How long does a survey study take?
About two months to design the questions, run the survey, analyse the answers and build the report. Hard-to-reach audiences can take longer to survey, so we agree the timeline once the audience is set. Promotion then runs after launch.
What if the results are not newsworthy?
We reduce that risk before the survey runs, by designing questions around the stories journalists in your market already cover. If the headline we expected does not appear, we look for one in the comparisons between groups, which often hold the surprise. The findings stay useful for your sales team and content either way.
Industry report, survey or white paper?
A survey collects the numbers, an industry report publishes them for your sector to cite, and a white paper uses evidence to argue for a way to solve a problem. The full comparison is on our industry reports page.
Next step
Find out what a survey could prove for you
Tell us your market and what you would like it to know. On a free strategy call, we will suggest survey questions that could give you numbers worth quoting.