Digital PR Case Study: How a Data-Led Report Got DECTA Into Reuters, Binance & 233+ Publications
DECTA needed to strengthen their brand presence in media and boost their online visibility in a space that is full of opinion pieces and short on hard data. So we built them a report that journalists could actually use as a primary source. Here is what happened next.
Campaign Results at a Glance
- 📰 233+ news articles published across crypto, fintech, and mainstream finance media
- 💬 600+ brand mentions across all channels
- 🔗 150+ backlinks — the kind that actually move the needle for SEO
- 🏆 Top-tier placements in Reuters, CoinDesk, Binance, CoinMarketCap, Yahoo Finance, and more
The Client: DECTA
DECTA is an established fintech and payments company looking to grow their share of voice in a crowded media landscape. The goal was not just press coverage for its own sake. It was about becoming a credible, go-to source that journalists, analysts, and potential partners would recognise and trust.
To do that, we needed to give the media something they actually needed, not just something DECTA wanted to say about itself.
The Challenge
When we audited fintech and payments media, one pattern kept coming up. Stablecoins and regulatory developments were being covered everywhere, but almost all of it was opinion-driven. Journalists were writing about what they thought MiCA would do to the market. Very few had actual numbers to back it up.
MiCA (Markets in Crypto-Assets regulation) is the EU’s official regulatory framework for crypto. It had come into effect, markets had had time to respond, and nobody had published research measuring what actually changed. That gap was the opportunity.
The challenge was turning that gap into a piece of research credible enough for outlets like Reuters to cite directly.
What We Built: The Euro Stablecoin Trends Report 2025
DECTA produced a data-led findings report comparing EUR stablecoin market activity across two equal 12-month periods: before and after MiCA’s implementation. The report tracked key indicators including market capitalisation, transaction volume, number of active issuers, and geographic distribution across EU member states.
Structuring the research around a fixed regulatory event (MiCA’s implementation date) gave the findings a clarity that general market reports usually lack. There was a clear before and after. That made it easy for journalists to build a story around it.
Grounding the conclusions in verifiable data meant journalists had a primary source they could cite directly, which is exactly what makes coverage stick and generates backlinks rather than just mentions.
The full report is live here: Euro Stablecoin Trends Report 2025: What’s Changed After MiCA
The Strategy: Let the Data Do the Pitching
A data-led report works differently from a standard press release. Instead of asking journalists to cover your news, you are giving them a tool they can use in their own reporting. That shift changes the dynamic completely.
We identified the editorial gap first, then built the research to fill it. The outreach was targeted at crypto, fintech, and mainstream financial media journalists who had been covering MiCA and stablecoin regulation, people who would immediately recognise the value of having actual numbers to work with.
Because the report was tied to a specific, verifiable event (MiCA going live) and tracked clear metrics over comparable time periods, it gave editors the confidence to run it without heavy fact-checking. That speed matters. Journalists on tight deadlines go back to sources they trust and can use quickly.
The Results
The campaign hit across every metric that matters for brand visibility and SEO:
- 233+ articles published, spanning crypto-native outlets, mainstream financial media, and regional publications
- 600+ brand mentions across all channels, building consistent share of voice in the stablecoin and payments space
- 150+ backlinks from high-authority domains including Reuters, CoinDesk, Binance, CoinMarketCap, Yahoo Finance, Cryptonews, and Global Banking and Finance
Backlinks from outlets at this level carry serious domain authority weight, which means the campaign delivered both immediate media coverage and long-term SEO value for DECTA’s website.
Key Takeaways for Fintech Digital PR
- Find the data gap, then fill it. Opinion pieces are everywhere. Original research with hard numbers is rare, and journalists actively look for it.
- Anchor your research to a real event. Tying the report to MiCA’s implementation gave it a clear news hook that editors could work with immediately.
- Primary sources generate backlinks. When journalists cite your data directly, you get a backlink from their outlet. That is how a single report produces 150+ high-authority links.
- Brand mentions and SEO move together. 600+ brand mentions across authoritative domains builds both recognition and search visibility at the same time.