DECTA needed to strengthen its brand presence in media and boost online visibility in a niche full of opinion pieces and short on hard data. We built a report journalists could cite as a primary source — and the coverage followed.
How we approached it
We audited fintech and payments media to find where editorial demand existed without reliable data to meet it. Stablecoins and regulatory developments appeared consistently across outlets, but coverage was largely opinion-driven, with few hard numbers to anchor it.
MiCA had come into effect, markets had had time to respond, and no published research had measured what actually changed. That gap was the opportunity.
What we built
DECTA produced a data-led report comparing EUR stablecoin market activity across two equal 12-month periods — before and after MiCA’s implementation — tracking the indicators that mattered most:
- Market capitalisation
- Transaction volume
- Number of active issuers
- Geographic distribution across EU member states
Structuring the research around a fixed regulatory event gave the findings a clarity that general market reports lack. Grounding the conclusions in verifiable data gave journalists a primary source they could cite directly.
Euro Stablecoin Trends Report 2025: What’s Changed After MiCA — the asset journalists picked up, cited and linked back to.
Example media coverage
Pickup spanned mainstream financial media, crypto-native outlets and global aggregators:
Top outlets
- Reuters
- CoinDesk
- Yahoo Finance
- Binance
- CoinMarketCap
- Cryptonews
- FinanceFeeds
- Global Banking & Finance
- Coindoo
- MEXC
The results
The campaign delivered across every metric that matters for brand visibility and long-term SEO value: 233+ news articles published, 600+ brand mentions across all channels, and 150+ backlinks from high-authority domains — the kind that compound long after the campaign ends.