Get your brand into the publications your buyers trust
We create original research and industry reports, then pitch the findings to journalists until your brand earns the media coverage and online visibility it deserves. No paid placements. No press releases. Just earned media that builds real credibility.
Your buyers look you up before they call. What do they find?
Before a potential client gets on a call with you, they search your company online. They look for signs that you are credible, established and trusted by others in the market. If your brand does not appear in the publications they read, you start every conversation at a disadvantage.
Networking gets you into rooms. Media presence gets you credibility before anyone picks up the phone.
Invisible in industry media
Competitors are being cited, quoted and referenced in the publications your buyers trust. Your brand is not.
Trust gap iN the bUying process
Long sales cycles mean buyers spend weeks validating your credibility online. Without third-party proof, that gap costs you deals.
Executives without a voice
Your founders and senior team have real expertise but no platform. The market does not know who they are or why they should listen.
This is not a press release. It is not a paid feature. It is coverage you earn.
Earned media means a journalist cites your research, quotes your executive or covers your finding as a news story because it is genuinely interesting. That kind of coverage does something paid placements cannot: it signals to your buyers that someone independent decided your brand was worth writing about.
What does not work
What earns real brand coverage
How we turn your brand into one journalists want to quote
We find the story in your market that nobody has told yet. We build the research around it. Then we pitch it to the publications your buyers actually read until your brand becomes the one they keep seeing.
Research and positioning strategy
We identify the insight angle that positions your brand as a thought leader in your market. Original data, a contrarian finding or a question your buyers keep asking. Validated before anything is produced.
White paper and report production
Full production: copy, data framing, charts and visuals. You get a white paper, industry study or original report on your site. This is the asset journalists cite and link back to.
Media pitching and journalist outreach
We pitch the most newsworthy finding directly to journalists and editors at the publications your market reads. Your executives get quoted. Your brand gets cited. Your online visibility grows.
The content asset your campaign is built on
Every brand PR campaign starts with a content asset your market has never seen before. Something original enough that journalists want to report on it and link back to it.
Industry report or original study
Original data and findings about your market. The most consistently newsworthy format across all B2B industries. Journalists cite data. Your buyers share it. Your brand owns the narrative.
White paper with a strong point of view
A detailed, insight-led document that takes a clear position on a topic your buyers care about. Builds executive authority and earns long-term citations from industry publications.
Data-led findings report
A focused set of original data points with strong headlines baked in. Designed to be pitched quickly and picked up by journalists looking for a short data story to report.
Thought leadership research
Research framed around your founder or senior executive’s perspective. Positions them as a named authority in industry conversations and opens doors to interview and commentary requests.
This works if your situation sounds like this
We do not work with everyone. Brand PR through earned media works best for a specific type of company. Here is how to know if that is you.
Good fit
Probably not a fit
Things we get asked before the first call
Campaigns we ran. Results they earned.
Two recent campaigns across different PR formats. Same principle: find the story, build the asset, pitch to the right journalists.
Original research to earn media coverage in a data-starved niche
We built a data-led report on EUR stablecoin market changes after MiCA and pitched it as a primary source for journalists. It earned 233 news articles, 150+ backlinks and 600+ brand mentions across all channels including Reuters, CoinDesk and Yahoo Finance.
Manual journalist outreach for a first-mover product launch
We ran targeted manual outreach to journalists who had actively covered stablecoins and MiCA, securing 85+ publications across 11 languages including Cointelegraph, CoinMarketCap, The Paypers and Finextra.
Not sure whether you need backlinks, brand coverage or both?
Book a 30 minute call. We will ask the right questions and tell you honestly whether digital PR fits your goals. No pitch. No proposal before we have spoken.