Media Outreach Case Study: How We Got a Euro-Pegged Stablecoin Into 85+ Publications
Next Generation launched one of Europe’s first euro-pegged stablecoins under the brand new MiCA regulations. They needed the crypto and fintech world to actually notice. Here’s exactly how we made that happen and the numbers behind it.
Campaign Results at a Glance
- 📰 85+ news publications picked up the story
- 🌍 11 languages — global reach from day one
- 💬 200+ brand mentions across crypto and fintech media
- 🏆 Top-tier placements in Cointelegraph, CoinMarketCap, The Paypers, and Finextra
The Client: Next Generation
Next Generation is a fintech company backed by two well-known names in the industry: Tempo France and DECTA. When they were getting ready to launch a euro-pegged stablecoin, the timing was a big deal. MiCA (Markets in Crypto-Assets regulation) had just kicked in across the EU, making this one of the very first fully compliant euro-backed stablecoins on the market.
Think of MiCA as the EU’s official rulebook for crypto. Before it existed, crypto companies could operate in a legal grey zone. Now there are clear rules, and being one of the first to launch under those rules is a genuinely big story.
That regulatory context was not just a legal checkbox. It was the story.
The Challenge
Crypto and fintech media moves fast. Editors get hundreds of press releases every single day, and most of them get ignored. The challenge was not just writing a strong announcement. It was making sure the right journalists actually read it, understood why it mattered, and decided to cover it.
Three specific hurdles stood out:
- Crowded market — stablecoin news has to compete with a constant flood of token launches and crypto updates.
- Niche audience — the story needed to reach journalists who already understood MiCA, not just general finance reporters who would need a lot of hand-holding.
- Syndication dependency — getting into the right top-tier outlets first was critical, because smaller publications follow their lead and re-publish from there.
The Strategy: Two-Track Targeted Outreach
We skipped the automated press release wire entirely. Those services blast your story to thousands of outlets at once, but the result is that it gets lost in an endless feed. Instead, we built the campaign around two things Next Generation already had: a genuinely newsworthy story and solid institutional credibility through Tempo France and DECTA.
Track 1 — Major Publication Outreach
We manually identified editors and journalists across crypto, blockchain, and fintech media who had actively covered stablecoins and MiCA within the previous six months. This was not a cold blast to anyone with a press email. It was a curated list of people who were already primed to care about exactly this story.
Each major outlet received a full press release package with supporting assets, making it easy for journalists to publish quickly and accurately.
Track 2 — Personalised Journalist Pitches
For key journalists, we wrote individual pitches that referenced their recent work on MiCA or stablecoins. This is not a small detail. It is the difference between a pitch that gets deleted in three seconds and one that actually gets a reply. Journalists can tell immediately when someone has read their articles versus when they have just been added to a mass list.
The Syndication Play
We deliberately led with the biggest crypto and fintech outlets first. Once Cointelegraph and CoinMarketCap ran the story, smaller and regional publications picked it up and re-syndicated it organically. This is how you end up in 85+ publications without having to pitch 85+ publications individually.
The Results
The campaign delivered across every metric that matters for a product launch:
- 85+ publications — well beyond the initial pitch list, thanks to organic syndication
- 11 languages — coverage spread across European and global markets, reinforcing the MiCA-compliant pan-European positioning
- 200+ brand mentions — consistent visibility across the full news cycle
- Top-tier credibility — placements in Cointelegraph, CoinMarketCap, The Paypers, and Finextra gave the launch the authority a regulated financial product needs
Key Takeaways for Crypto and Fintech PR
A few things this campaign reinforces that apply to any crypto or fintech launch:
- Regulatory milestones are PR moments. MiCA was not just a compliance hurdle. It was the hook that made this story genuinely newsworthy at a European scale.
- Manual outreach beats automation. Press release wires work for volume. They do not work when you need placement quality and real journalist relationships.
- Institutional credibility opens doors. Tempo France and DECTA’s backing gave editors confidence that this was not just another anonymous token project.
- Lead with your biggest targets. Syndication does the heavy lifting once the right outlets publish first.