Editorial backlinks that move your domain authority and search rankings
We create original research and industry reports, then pitch the findings to journalists at real publications until your brand earns the editorial backlinks that grow your domain authority, online visibility and organic traffic. No outreach spam. No link farms. Just backlinks that actually count.
You are publishing content. Your rankings are not moving. Here is why.
Blog posts, guides and on-page optimisation will only take you so far. At some point, the thing that separates sites that rank from sites that do not is the quality and quantity of editorial backlinks pointing at them. Links from real publications, earned because a journalist decided your content was worth citing.
Most content never earns those links because it gives journalists nothing new to work with. That is the problem digital PR solves.
Rankings plateau despite publishing
You are producing content consistently but your domain authority is not moving because you are not earning the external links that signal authority to Google.
Link building is not scaling
Outreach campaigns return low-DA placements or guest posts on sites nobody reads. The links are not moving the metrics your team is measured on.
Competitors are getting cited. You are not.
Industry publications are quoting and linking to your competitors. That coverage compounds over time. The longer you are absent from it, the harder it gets to close the gap.
Not all backlinks carry the same weight. Editorial links are in a different category.
An editorial backlink comes from a journalist or editor who decided your content was worth citing without being paid to do it. Search engines treat these links as genuine signals of authority because they are hard to manufacture at scale. A guest post on a low-traffic site and an editorial mention in a publication with a real audience are not the same thing, and Google’s systems know the difference.
Links that do not move the needle
Links that build real domain authority
How we turn original research into editorial backlinks your competitors cannot replicate
We create a piece of research your industry has never seen. Journalists cover it and link back to it. Those backlinks tell Google your site is trustworthy. Your domain authority rises. Your rankings follow.
Research and topic strategy
We find the angle in your industry that journalists are most likely to cover and link to. Original data, a surprising finding or a question your market keeps asking. We validate topic and link potential before a single word is written.
Content asset production
Full production: copywriting, data framing, charts and visuals. You get a white paper, industry study or original report published on your site. This is the linkable asset journalists will cite and backlink to directly.
Media pitching and journalist outreach
We pitch the most newsworthy finding to journalists and editors at real publications in your industry. Not a press release blast. A targeted story pitch that earns editorial coverage and backlinks because the finding is genuinely worth reporting.
Every backlink tracked. Every placement documented.
We know you are accountable for numbers. Every campaign comes with full reporting on what was placed, where and what the domain authority of each placement is. No vague coverage reports. Actual backlink data you can take to your stakeholders.
Domain authority of each publication
We report the DA of every publication that covers your research, so you can see exactly what kind of link equity is flowing back to your site.
Number of editorial backlinks earned
Total count of editorial backlinks generated by the campaign, broken down by publication. Verified with standard link tracking tools your team already uses.
Publications and brand mentions
Every article and brand mention logged by outlet. Useful for internal reporting and for showing the broader visibility impact alongside the backlink data.
Links that keep earning after the campaign
The research asset lives on your site permanently. Publications continue to discover and link to it long after the active pitching phase ends, compounding the return over time.
This works if your situation sounds like this
PR link building through original research works for a specific type of team. Here is how to know if you are the right fit before we speak.
Good fit
Probably not a fit
Things we get asked before the first call
Campaigns we ran. Results they earned.
Two recent campaigns across different PR formats. Same principle: find the story, build the asset, pitch to the right journalists.
Original research to earn media coverage in a data-starved niche
We spotted a gap in fintech media where MiCA coverage was opinion-heavy but data-light, built a report measuring what actually changed in EUR stablecoin markets before and after the regulation, and pitched it as a primary source journalists could cite directly. The campaign earned 150+ editorial backlinks including coverage from Reuters, CoinDesk and Yahoo Finance.
Manual journalist outreach for a first-mover product launch
We manually identified journalists at crypto and fintech publications who had actively covered stablecoins and MiCA. The campaign earned 85+ publications across 11 languages including links from Cointelegraph, CoinMarketCap, The Paypers and Finextra.
Let’s find the backlink angle your competitors have not found yet
Book a free 30 minute call. We will ask the right questions about your organic setup, your current link profile and your niche. Then we will tell you honestly whether PR link building can move your rankings and what a campaign would look like for you.